AI isn’t your buddy. It’s a business tool.

I don’t think anybody is fooled by AI’s “human-like behavior”.  Your customers sure aren’t fooled. They know it’s a machine. So why don’t you ask yourself if applying AI to your business ends up doing something useful or not. The ATM Gets It Right Nobody walks up to an ATM expecting conversation. No icebreaker chat. … Read more

One of Our Clients Got a Free Fortune 500 Phone System.

Oh, and a Security Vulnerability that Nearly Destroyed Their Business. For one of our clients, a small embroidery company, the word “free” proved irresistible. For many businesses, “free” can override good business sense and land them in hot water. The company got wind that a massive corporate business was refreshing their technology stack and offloading … Read more

You Can’t Fix What You Can’t See: How a 13-Location Insurance Agency Found $100K in Hidden Revenue

For insurance companies, every missed call is a policy that walks out the door. That’s a math problem.  For insurance agencies, missed calls represent a prospect who needed coverage but couldn’t reach anyone. They call the next agency on their list. For most small businesses, a dropped call here or a forgotten follow-up there feels … Read more